Mark, Margaret <br/><br/>
The hero and the outlaw : building extraordinary brands through the power of archetypes 
by Margaret Mark and Carol S. Pearson 
 - New York:   McGraw Hill Inc.  2001 
 - xiii, 384p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0071364153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>brand story<br/>caregiver<br/>creator<br/>deeper waters<br/>explorer<br/>hero<br/>innocent<br/>jester<br/>leaving legacy<br/>lover<br/>magician<br/>marketing<br/>outlaw<br/>positioning brand<br/>postmodern marketing<br/>product management<br/>regular guy<br/>ruler<br/>sage
<br/><br/><label>Dewey Class. No.: </label>658.82721  / MAR