TY  - BOOK
AU  - Mark, Margaret
AU  - Pearson, Carol S.
TI  - The hero and the outlaw : building extraordinary brands through the power of archetypes
SN  - 0071364153
U1  - 658.82721 
PY  - 2001///
CY  - New York: 
PB  - McGraw Hill Inc.
KW  - brand name products
KW  - brand story
KW  - caregiver
KW  - creator
KW  - deeper waters
KW  - explorer
KW  - hero
KW  - innocent
KW  - jester
KW  - leaving legacy
KW  - lover
KW  - magician
KW  - marketing
KW  - outlaw
KW  - positioning brand
KW  - postmodern marketing
KW  - product management
KW  - regular guy
KW  - ruler
KW  - sage
ER  -