TY  - BOOK
AU  - Parry, Mark E.
TI  - Strategic marketing management
SN  - 0071372229
U1  - 658.8 
PY  - 2001///
CY  - New York: 
PB  - McGraw-Hill Companies, Inc.
KW  - analyzing customer benefits
KW  - customer decision maps
KW  - external influences
KW  - personal values
KW  - product management
KW  - strategic marketing
KW  - strategic planning
ER  -