Hiebing, Roman G. <br/><br/>
The one-day marketing plan : organizing and completing a plan that works 
by Roman G. Hiebing and Scott W. Cooper 
 - 3rd ed. 
 - New York:   McGraw-Hill  2003 
 - xx, 323p., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0071395229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising media<br/>advertising message<br/>brand positioning<br/>business review<br/>communication goals<br/>distribution<br/>internet media<br/>management<br/>marketing<br/>marketing budget<br/>marketing strategies<br/>merchandising<br/>personal selling service<br/>prepare a business review<br/>pricing<br/>problems and opportunities<br/>product naming packaging<br/>promotion/events<br/>public relations<br/>sales objectives<br/>strategic planning<br/>target markets and marketing objectives
<br/><br/><label>Dewey Class. No.: </label>658.802  / HIE