TY  - BOOK
AU  - Hiebing, Roman G.
AU  - Cooper, Scott W.
TI  - The one-day marketing plan : organizing and completing a plan that works
SN  - 0071395229
U1  - 658.802 
PY  - 2003///
CY  - New York: 
PB  - McGraw-Hill
KW  - advertising media
KW  - advertising message
KW  - brand positioning
KW  - business review
KW  - communication goals
KW  - distribution
KW  - internet media
KW  - management
KW  - marketing
KW  - marketing budget
KW  - marketing strategies
KW  - merchandising
KW  - personal selling service
KW  - prepare a business review
KW  - pricing
KW  - problems and opportunities
KW  - product naming packaging
KW  - promotion/events
KW  - public relations
KW  - sales objectives
KW  - strategic planning
KW  - target markets and marketing objectives
ER  -