Kracklauer, Alexander H. (ed.)

Collaborative customer relationship management : taking CRM to the next level - New York: Springer-Verlag, 2004. - xi, 273p., ind. 24 cm x 16 cm

3540002278


business logistics
customer relations
customer relations management
delivery of goods management
economics
industrial management
marketing
strategic alliances business

658.812 / COL