Kracklauer, Alexander H. (ed.)
Collaborative customer relationship management : taking CRM to the next level
- New York: Springer-Verlag, 2004.
- xi, 273p., ind. 24 cm x 16 cm
3540002278
business logistics
customer relations
customer relations management
delivery of goods management
economics
industrial management
marketing
strategic alliances business
658.812 / COL