Gassmann, Oliver

Leading pharmaceutical innovation : trends and drivers for growth in the pharmaceutical industry by Oliver Gassmann, Maximilian von Zedtwitz and Gerrit Reepmeyer - New York: Springer 2004 - xi, 178p., app., bib., ind., glo. 24 cm x 16 cm

3540407170


drugs
economics
industrial management
organizational change
pharmaceutical industry
public health
research management
Switzerland
technological innovations
technology

338.476151 / GAS