Zyman, Sergio <br/><br/>
The end of advertising as we know it 
by Sergio Zyman and Armin Brott 
 - New Delhi:   Excell Books  2002 
 - 239p., ind.  22 cm x 15 cm 
<br/><br/><label>ISBN: </label>47142966X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>celebrity endorsers<br/>free media<br/>packaging matters<br/>sponsor<br/>traditional advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ZYM