TY  - BOOK
AU  - Zyman, Sergio
AU  - Brott, Armin
TI  - The end of advertising as we know it
SN  - 47142966X
U1  - 659.1 
PY  - 2002///
CY  - New Delhi: 
PB  - Excell Books
KW  - advertising
KW  - celebrity endorsers
KW  - free media
KW  - packaging matters
KW  - sponsor
KW  - traditional advertising
ER  -