Consumer Behaviour
by Peter D. Bennett and Harold H. kassarjian
- New Delhi: Prentice - Hall India Pvt Ltd. 1993
- x, 134p., ind. 22 cm x 15 cm
- Prentice-Hall Foundations of Marketing Series .
8120301722
attitudes and attitute change class and culture consumer behaviour economics of consumption group influences learning to consume motivation and personality perception