TY  - BOOK
AU  - Bennett, Peter D.
AU  - Kassarjian, Harold H.
TI  - Consumer Behaviour
T2  - Prentice-Hall Foundations of Marketing Series
SN  - 8120301722
U1  - 658.8342 
PY  - 1993///
CY  - New Delhi: 
PB  - Prentice - Hall India Pvt Ltd.
KW  - attitudes and attitute change
KW  - class and culture
KW  - consumer behaviour
KW  - economics of consumption
KW  - group influences
KW  - learning to consume
KW  - motivation and personality
KW  - perception
ER  -