TY  - BOOK
AU  - Still, Richard R.
AU  - Cundiff, Edward W.
AU  - Govoni, Norman A. P.
TI  - Sales management: Decisions, strategies and cases
SN  - 8120305671
U1  - 658.81 
PY  - 2001///
CY  - New Delhi: 
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - cases
KW  - marketing policies
KW  - marketing strategy
KW  - network
KW  - personal selling
KW  - sales
KW  - sales force
KW  - salesmanship
ER  -