Green, Paul E.

Research for marketing decision by Paul E. Green, Donald S. Tull and Gerald Albaum - 5th ed. - New Delhi: Prentice-Hall of India Pvt ltd. 1994 - , ind. 23 cm x 17 cm

8120307577


forecasting
market segmentation
Marketing research
positioning
regression analysis
sampling
strategy
tactics

658.83 / GRE