Green, Paul E. Research for marketing decision by Paul E. Green, Donald S. Tull and Gerald Albaum - 5th ed. - New Delhi: Prentice-Hall of India Pvt ltd. 1994 - , ind. 23 cm x 17 cm ISBN: 8120307577 Subjects--Topical Terms: forecastingmarket segmentationMarketing researchpositioningregression analysissamplingstrategytactics Dewey Class. No.: 658.83 / GRE