Marketing Channels
by Louis W. Stern, Adel I El-Ansary
- 4th ed.
- New Delhi: Prentice-Hall of India Pvt. Ltd. 1993
- xvi, 621p., app., ind. 24 cm x 18 cm
8120308379
assessing channels channel communication components controlling coordinating emergence information systems legal contraints management marketing channels organisational patterns organising planning