Stern, Louis W.

Marketing Channels by Louis W. Stern, Adel I El-Ansary - 4th ed. - New Delhi: Prentice-Hall of India Pvt. Ltd. 1993 - xvi, 621p., app., ind. 24 cm x 18 cm

8120308379


assessing channels
channel communication
components
controlling
coordinating
emergence
information systems
legal contraints
management
marketing channels
organisational patterns
organising
planning

658.84 / STE