Tull, Donald S. <br/><br/>
Marketing research : measurement and methods 
by Donald S. Tull and Del I. Hawkins 
 - 6th ed. 
 - New Delhi::   Prentice-Hall of India Pvt. Ltd.  1993 
 - xviii, 863p., app., glos., ind.  23 cm x 17 cm 
<br/><br/><label>ISBN: </label>8120309618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>data analysis<br/>ethical issues<br/>market research reports<br/>measurement techniques<br/>nature of marketing research<br/>sampling<br/>sources of research data
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUL