TY  - BOOK
AU  - Donaton, Scott
TI  - Madison and Vine : why the entertainment and advertising industries must converge to survive
SN  - 0071436847
U1  - 659.10973 
PY  - 2004///
CY  - New York: 
PB  - McGraw-Hill
KW  - advertising
KW  - BMW's powder keg
KW  - change that tune
KW  - connectors
KW  - crossing the line
KW  - dail it up
KW  - driving miles
KW  - everything old is new again
KW  - heyer calling
KW  - movie madness
KW  - performing arts
KW  - producing an answer
KW  - proof positive
KW  - six simple rules
KW  - stop the music
KW  - under the hood
KW  - United States
KW  - VCR on steroids
ER  -