Stern, Louis W. <br/><br/>
Marketing channels 
by Louis W. Stern, Adel I. El-Ansary and Anne T. Coughlam 
 - 5th ed. 
 - New Delhi:   Prentice-Hall of India Pvt. Ltd.  1996 
 - xiv, 576p., ind.  23 cm x 17 cm 
<br/><br/><label>ISBN: </label>8120311493 
<br/><br/><label>Subjects--Topical Terms: </label><br/>channel management<br/>channel planning<br/>critical elements<br/>functions<br/>information systems<br/>international marketing channels<br/>legal constraints<br/>logistics of distribution<br/>marketing channels<br/>organising patterns in marketing channels<br/>policies<br/>relationships<br/>retailing<br/>srtucture<br/>strategic issues<br/>wholesaling
<br/><br/><label>Dewey Class. No.: </label>658.84  / STE