Kotler, Philip <br/><br/>
Marketing management : analysis, planning, implementation and control 
by Philip Kotler 
 - 9th ed. 
 - New Delhi:   Prentice Hall of India Pvt. Ltd.  1997 
 - xxxvii, 789p., ind.  26 cm x 20 cm 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analyzing opportunities<br/>customer satisfaction<br/>marketing effort<br/>marketing management<br/>marketing strategies<br/>new product development<br/>planning marketing programs<br/>product life cycle<br/>sales force
<br/><br/><label>Dewey Class. No.: </label>658.802  / KOT