Reeder, Robert R. <br/><br/>
Industrial marketing : analysis, planning and control 
by Robert R. Reeder, Edward G. Brierty and Betty H. Reeder 
 - 2nd ed. 
 - New Delhi:   Prentice-Hall of India Pvt. Ltd.  1991 
 - xvi, 670p., cases, ind.  23 cm x 17 cm 
<br/><br/><label>ISBN: </label>8120312457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>dimensions of industrial marketing<br/>formulating pricing policies<br/>formulating product planning<br/>formulating product strategy<br/>international industrial marketing<br/>marketing communication planning<br/>organisational buying and buyer behaviour<br/>strategy formulation in the industrial marketing
<br/><br/><label>Dewey Class. No.: </label>658.809  / REE