Majumdar, Ramanuj <br/><br/>
Product management in India 
by Ramanuj Majumdar 
 - 2nd ed. 
 - New Delhi:   Prentice-Hall of India Pvt. Ltd.  1998 
 - xvi, 347p., epilogue, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>812031252X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising planning<br/>branding<br/>cosmetics<br/>distribution channel<br/>lubricants<br/>market segmentation<br/>marketing research<br/>new challenges<br/>new products planning<br/>positioning<br/>pricing concepts<br/>product management<br/>product market analysis<br/>refrigerator<br/>sales management<br/>shampoos<br/>toilet soaps<br/>wrist watches
<br/><br/><label>Dewey Class. No.: </label>658.835  / MAJ