Schiffman, Leon G. <br/><br/>
Consumer behaviour 
by Leon G. Schiffman and Leslie Lazar Kanuk 
 - 6th ed. 
 - New Delhi:   Prentice-Hall of India Private Limited  1997 
 - xv, 672p., glos., ind.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>8120312880 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer attitudes<br/>consumer behaviour<br/>consumer involvement<br/>consumer needs motivation<br/>consumer perception<br/>consumer psychographics<br/>decision making<br/>family<br/>influence<br/>market segmentation<br/>personality<br/>social class
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH