Kotler, Philip <br/><br/>
Principles of marketing (with CD) 
by Philip Kotler and Gary Armstrong 
 - 8th ed. 
 - New Delhi:   Prentice-Hall of India Pvt. Ltd.  1998 
 - xviii, 691p., app., glos., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>8120314905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>business buyer behaviour<br/>business market<br/>consumer buyer behaviour<br/>consumer market<br/>distribution channels<br/>life cycle strategies<br/>managing marketing<br/>market segmentation<br/>opportunity<br/>positioning competitive advantage<br/>product<br/>retailling<br/>serivce<br/>strategic planning<br/>understanding marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT