Srinivasan, R. <br/><br/>
Case studies in marketing : the indian context 
by R. Srinivasan 
 - New Delhi:   Prentice-Hall of India Pvt., Ltd.  2000 
 - xiv, 217p.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8120316789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ace Designers<br/>Bharat earth Movers Limited (BEML)<br/>Bharat HeavyElectricals Limited (BHEL)<br/>BPL Colour Television<br/>case<br/>Credit Card<br/>East West Air Lines<br/>Government Electric Factory Limited<br/>HMT<br/>Hotel Taj<br/>IDE<br/>Indian Garments<br/>KSTDC<br/>marketing<br/>Mysore Sales International Limited<br/>Oil Seeds<br/>RAMMS<br/>services marketing<br/>sterling holiday resorts<br/>Thomas Cook<br/>Wipro Infotech
<br/><br/><label>Dewey Class. No.: </label>658.800926  / SRI