TY  - BOOK
AU  - Srinivasan, R.
TI  - Case studies in marketing : the indian context
SN  - 8120316789
U1  - 658.800926 
PY  - 2000///
CY  - New Delhi: 
PB  - Prentice-Hall of India Pvt., Ltd.
KW  - Ace Designers
KW  - Bharat earth Movers Limited (BEML)
KW  - Bharat HeavyElectricals Limited (BHEL)
KW  - BPL Colour Television
KW  - case
KW  - Credit Card
KW  - East West Air Lines
KW  - Government Electric Factory Limited
KW  - HMT
KW  - Hotel Taj
KW  - IDE
KW  - Indian Garments
KW  - KSTDC
KW  - marketing
KW  - Mysore Sales International Limited
KW  - Oil Seeds
KW  - RAMMS
KW  - services marketing
KW  - sterling holiday resorts
KW  - Thomas Cook
KW  - Wipro Infotech
ER  -