TY  - BOOK
AU  - Kuegler, Thomas J.
TI  - Web advertising and marketing
SN  - 8120317181
U1  - 658.84 
PY  - 2000///
CY  - New Delhi: 
PB  - Prentice Hall of India Privte Limited
KW  - advertising
KW  - attracting customers
KW  - e mail marketing
KW  - internet
KW  - marketing
KW  - marketing strategies
KW  - web
KW  - web psychology
ER  -