Andreasen, Alan R. <br/><br/>
Strategic marketing for nonprofit organisations 
by Alan R. Andreasen and Philip Kotler 
 - 3rd ed. 
 - New Delhi:   Prentice hall of India Private Limited  2003 
 - vii, 536p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>8120322592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>controlling<br/>customer orientation<br/>designing the marketing mix<br/>development<br/>planning and organisation<br/>resources<br/>strategy
<br/><br/><label>Dewey Class. No.: </label>658.80965811498  / AND