TY  - BOOK
AU  - Andreasen, Alan R.
AU  - Kotler, Philip
TI  - Strategic marketing for nonprofit organisations
SN  - 8120322592
U1  - 658.80965811498 
PY  - 2003///
CY  - New Delhi: 
PB  - Prentice hall of India Private Limited
KW  - controlling
KW  - customer orientation
KW  - designing the marketing mix
KW  - development
KW  - planning and organisation
KW  - resources
KW  - strategy
ER  -