Stafford, Marla R. (ed.) <br/><br/>
Advertising, promotion, and new media 

 - New Delhi:  Prentice-Hall of India Private Limited,  2005. 
 - xii, 380p., ind.  22 cm x 15 cm 
<br/><br/><label>ISBN: </label>812032739X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>3-D advertising<br/>advertising<br/>banners<br/>brand recall<br/>interactive marketing<br/>interactive multimedia<br/>intermedia effects<br/>internet advertising<br/>mobile advertising<br/>netvertising image<br/>online sponsorship<br/>pricing<br/>rethinking interactivity
<br/><br/><label>Dewey Class. No.: </label>659.144  / ADV