Consumer behaviour : building marketing strategy 
by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee 
 - 9th ed. 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2004 
 - xxv, 867p., ill., bib., ref.  27 cm x 18 cm 
<br/><br/><label>ISBN: </label>0072536861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>attitudes and influencing attitudes<br/>brand image<br/>case studies<br/>changing american society : values<br/>consumer behavior<br/>consumer behavior<br/>consumer behaviour and marketing regulations<br/>consumer decision process<br/>cross-cultural variations in consumer behaviour<br/>external influences<br/>families and household<br/>global cultures<br/>information search<br/>internal influences<br/>learning, memory and product positioning<br/>market surveys<br/>marketing strategy<br/>motivation, personality,and emotion<br/>organizations as consumer<br/>outlet selection and purchase<br/>perception<br/>postpurchase processes, customer satisfaction, customer commitment<br/>self concept and lifestyle<br/>sub cultures<br/>United States
<br/><br/><label>Dewey Class. No.: </label>658.83420973  / CON