TY  - BOOK
TI  - Consumer behaviour : building marketing strategy
SN  - 0072536861
U1  - 658.83420973 
PY  - 2004///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - attitudes and influencing attitudes
KW  - brand image
KW  - case studies
KW  - changing american society : values
KW  - consumer behavior
KW  - consumer behaviour and marketing regulations
KW  - consumer decision process
KW  - cross-cultural variations in consumer behaviour
KW  - external influences
KW  - families and household
KW  - global cultures
KW  - information search
KW  - internal influences
KW  - learning, memory and product positioning
KW  - market surveys
KW  - marketing strategy
KW  - motivation, personality,and emotion
KW  - organizations as consumer
KW  - outlet selection and purchase
KW  - perception
KW  - postpurchase processes, customer satisfaction, customer commitment
KW  - self concept and lifestyle
KW  - sub cultures
KW  - United States
ER  -