TY  - BOOK
AU  - Zimmerer, Thomas W.
AU  - Scarborough, Norman M.
TI  - Essentials of entrepreneurship and small business management
SN  - 8120327667
U1  - 658.022 
PY  - 2005///
CY  - New Delhi: 
PB  - Prentice-Hall of India Private Limited
KW  - building business plan
KW  - e commerce
KW  - entrepreneurship challenge
KW  - integrated marketing communication
KW  - management
KW  - new business enterprises
KW  - small business
ER  -