Glynn, William J. (ed.) Barnes, James G. (ed.) <br/><br/>
Understanding services management : integrating marketing, organisational behaviour, operations and human resource management 

 - New Delhi:   Prentice Hall of India Privte Limited  1995 
 - xxvi, 485p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>812032935X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer care in services<br/>huan resource management<br/>integrating marketing<br/>marketing services to external markets<br/>marketing to internal customers<br/>monitoring service quality<br/>organisational behaviour<br/>service management<br/>strategic services management
<br/><br/><label>Dewey Class. No.: </label>658.20  / UND