TY  - BOOK
AU  - Glynn, William J. (ed.) Barnes, James G. (ed.)
TI  - Understanding services management : integrating marketing, organisational behaviour, operations and human resource management
SN  - 812032935X
U1  - 658.20 
PY  - 1995///
CY  - New Delhi: 
PB  - Prentice Hall of India Privte Limited
KW  - customer care in services
KW  - huan resource management
KW  - integrating marketing
KW  - marketing services to external markets
KW  - marketing to internal customers
KW  - monitoring service quality
KW  - organisational behaviour
KW  - service management
KW  - strategic services management
ER  -