Sharma, Sangeeta <br/><br/>
Advertising : planning and implementation 
by Sangeeta Sharma and Raghuvir Singh 
 - New Delhi:   Prentice-Hall of India Private Limited  2006 
 - xviii, 478p., bib, ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>8120329732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>account planning<br/>advertising<br/>case study<br/>consumer behvaiour<br/>creativity<br/>integrated marketing communications<br/>language<br/>layout<br/>marketing tools<br/>media<br/>planning<br/>research and strategy<br/>society<br/>web
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA