TY  - BOOK
AU  - Sharma, Sangeeta
AU  - Singh, Raghuvir
TI  - Advertising : planning and implementation
SN  - 8120329732
U1  - 659.1 
PY  - 2006///
CY  - New Delhi: 
PB  - Prentice-Hall of India Private Limited
KW  - account planning
KW  - advertising
KW  - case study
KW  - consumer behvaiour
KW  - creativity
KW  - integrated marketing communications
KW  - language
KW  - layout
KW  - marketing tools
KW  - media
KW  - planning
KW  - research and strategy
KW  - society
KW  - web
ER  -