Omezawa, Nobuyoshi <br/><br/>
The winning formula : market initiating products 
by Nobuyoshi Omezawa 
 - 7th ed. 
 - New Delhi:   Sterling Publishers Private Limited  2004 
 - x, 251p.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>8120727800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies of new products<br/>strategy and practical application<br/>understanding market initiating products (MIPs)
<br/><br/><label>Dewey Class. No.: </label>658.56  / UME