TY  - BOOK
AU  - Omezawa, Nobuyoshi
TI  - The winning formula : market initiating products
SN  - 8120727800
U1  - 658.56 
PY  - 2004///
CY  - New Delhi: 
PB  - Sterling Publishers Private Limited
KW  - case studies of new products
KW  - strategy and practical application
KW  - understanding market initiating products (MIPs)
ER  -