Sethna, Beheruz N. <br/><br/>
Research methods in marketing and management 
by Beheruz N Sethna, Leonard Groeneveld 
 - 1st ed. 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  1984 
 - xviii, 332p., app., ind.  25 cm x 16 cm 
<br/><br/><label>ISBN: </label>007451900x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysis<br/>analysis of variables<br/>data collection<br/>marketing research<br/>marketing variables<br/>selection<br/>testing population parameters
<br/><br/><label>Dewey Class. No.: </label>658.83  / SET