TY  - BOOK
AU  - Sethna, Beheruz N.
AU  - Groeneveld, Leonard
TI  - Research methods in marketing and management
SN  - 007451900x
U1  - 658.83 
PY  - 1984///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - analysis
KW  - analysis of variables
KW  - data collection
KW  - marketing research
KW  - marketing variables
KW  - selection
KW  - testing population parameters
ER  -