Kumar, S. Ramesh <br/><br/>
Marketing Nuggets : conceptual dimensions in marketing 
by S. Ramesh Kumar 
 -  Vikas Publishing House Pvt. Ltd.  1998 
 - xi.,362p., ref., ind.  25 cm x 16 cm 
<br/><br/><label>ISBN: </label>8125905383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>behavioural dimensions of marketing<br/>changing marketing scenario<br/>customer oriented strategies<br/>product marketing brand linkages
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUM