Xavier, M. J.

Marketing in the new millennium : 36 trends that will change business and marketing by M. J. Xavier - New Delhi: Vikas Publishing House Pvt. Ltd. 1999 - xi, 264p., app., ind. 25 cm x 16 cm

8125906940


business to business marketing
emergence of service
impact of technology
impact on marketing
managing change
new millennium
paradigms
primitive marketing
strategic

658.8 / XAV