Moorthi, Y. L. R. <br/><br/>
Brand management : the Indian context 
by Y. L. R. Moorthi 
 - 3rd reprint 
 - New Delhi:   Vikas Publishing House Pvt. Ltd,  2000 
 - xi, 172p., ref., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>8125907394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand equity<br/>brand extension<br/>brand image<br/>brand name<br/>brand repositioning<br/>brand success
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOO