TY  - BOOK
AU  - Marconi, Joe
TI  - Shock marketing : advertising, influence, and family values
SN  - 8125908579
U1  - 659.1 
PY  - 2000///
CY  - New Delhi: 
PB  - Vikas Publishing House Pvt. Ltd.
KW  - advertising
KW  - kids
KW  - media
KW  - pulse market
KW  - shock marketing casebook
KW  - subliminal advertising
ER  -