Kumar, S. Ramesh <br/><br/>
Application exercises in marketing : the Indian context 
by S. Ramesh Kumar 
 - New Delhi:   Vikas Publishing House Pvt. Ltd.  2000 
 - x, 165p., ind  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>8125908986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brands<br/>consumer behaviour<br/>distribution channels<br/>marketing<br/>marketing planning<br/>marketing strategy<br/>media planning and advertising appeals<br/>pricing<br/>product planning<br/>promotional<br/>segmentation and positioning
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUM