Kumar, Ramesh S. <br/><br/>
Managing Indian brands : marketing concepts and strategies 
by S. Ramesh Kumar 
 - New Delhi:   Vikas Publishing House Pvt. Ltd.  2001 
 - xiv, 364p.  25 cm x 18cm 
<br/><br/><label>ISBN: </label>8125909370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand and honest proposition<br/>branding<br/>business to business marketing<br/>consumer behaviour<br/>direc dialogue<br/>Indian brands<br/>managing product line<br/>marketing scenario<br/>marketing strategies<br/>price perception
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUR