TY  - BOOK
AU  - Kumar, Ramesh S.
TI  - Managing Indian brands : marketing concepts and strategies
SN  - 8125909370
U1  - 658.827 
PY  - 2001///
CY  - New Delhi: 
PB  - Vikas Publishing House Pvt. Ltd.
KW  - brand and honest proposition
KW  - branding
KW  - business to business marketing
KW  - consumer behaviour
KW  - direc dialogue
KW  - Indian brands
KW  - managing product line
KW  - marketing scenario
KW  - marketing strategies
KW  - price perception
ER  -