Singh, Sanjaya <br/><br/>
Event marketing and management 
by Sanjaya Singh Gaur and Sanjay V. Saggere 
 - New Delhi:   Vikas Publishing House Pvt. Ltd.  2001 
 - xvi, 243p., app., ref., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>8125910387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>event<br/>event management<br/>event market<br/>event marketing<br/>performance<br/>pricing<br/>promotion<br/>strategic alternatives for growth<br/>strategic market planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / GAU