TY  - BOOK
AU  - Singh, Sanjaya
AU  - Saggere, Sanjay V.
TI  - Event marketing and management
SN  - 8125910387
U1  - 658.802 
PY  - 2001///
CY  - New Delhi: 
PB  - Vikas Publishing House Pvt. Ltd.
KW  - event
KW  - event management
KW  - event market
KW  - event marketing
KW  - performance
KW  - pricing
KW  - promotion
KW  - strategic alternatives for growth
KW  - strategic market planning
ER  -