Kumar, Ramesh S. <br/><br/>
Managing Indian brands : marketing concepts and strategies 
by S. Ramesh Kumar 
 - 2nd ed. 
 - New Delhi:   Vikas Publishing House Pvt. Ltd,  2003 
 - xii, 356p., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8125913084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>brands and the honest proposition<br/>business to business marketing<br/>consumer behaviour<br/>direct dialogue<br/>Indian brands<br/>managing product lines<br/>marketing scenario<br/>marketing strategies<br/>price preception
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUM