Raju, M. S. <br/><br/>
Consumer behaviour : concepts, applications and cases 
by M. S. Raju, Dominique Xaedel, Mohan Lal Agrawal and foreword Warren J. Keegan 
 - New Delhi:   Vikas Publishing House Pvt. Ltd.  2004 
 - xvi, 351p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>812591532X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>attitudes<br/>case studies<br/>communication<br/>consumer behaviour<br/>culture and social class<br/>digital marketing<br/>ethics in business<br/>family<br/>group and opinion dynamics<br/>innovation<br/>learning<br/>motivation<br/>perception<br/>personality traits and influences<br/>profiling<br/>protection<br/>relationship<br/>research<br/>rural<br/>segmentation<br/>women as consumers
<br/><br/><label>Dewey Class. No.: </label>658.8342  / RAJ